Industry
Will Mick Fleetwood Replace the Energizer Bunny?
You know a manufacturer is smelling a market opportunity when it hires an aging rock star to promote its products at a staged event at the Rock and Roll Hall of Fame. Go to the Energizer web site for hearing aid batteries and you will be treated to news of Mick Fleetwood “teaming up with Energizer® to drum out an important message for his fans’ hearing health — how to keep rockin’ responsibly.” Read more
The Seven Sisters of the Hearing Aid Industry
When you start thinking about buying a hearing aid, the choices can be dizzying. On first look, you would think there are hundreds of manufacturers. The reality is simpler. While there are scores of name brands, in fact only seven manufacturers control about 90 percent of the worldwide market for hearing aids. Read more