Feel Good Department: Super Bowl Heroes Drew And Brittany Brees Give Big Assist To Hearing Protection Advocacy

Credit Super Bowl MVP Drew Brees and his wife and partner-in-parenting Brittany with the biggest assist of the year for hearing protection advocacy. The feel-good story of the afternoon was when the future Hall-of-Fame quarterback shared a special moment with his year-old son Baylen just before hoisting the Lombardi trophy in front of 70,000 fans and millions of TV viewers. The first question out of many viewers’ mouths was, “What’s with the headphones?” Drew and Brittany let everyone who asked know that the huge hearing-protection headset covering little Baylen’s ears has been standard issue since their son attended his first game at the tender age of three weeks. The New York Times parenting blog captured the moment beautifully, giving both parents an A+ for putting their son’s precious hearing first. Now here’s a question: who was the manufacturer of that hearing-protection headset? I can’t tell the brand or model from the pictures. Whoever it is now has the world’s most valuable product endorsement!

02/11/2010 UPDATE: This just in–a Hearing Mojo reader named bob has identified Peltor as the maker of Baby Baylen’s hearing-protection headset. Inc. Magazine got on the story quickly. Peltor, located in the home town of the Indianapolis Colts, apparently had no idea their Peltor Junior Earmuffs would be getting such a great endorsement. For more on Peltor see our previous story on Peltor’s hearing protection headsets.

Opinion: Hearing Aid Pricing Should be More Transparent

The recent Consumer Reports survey of hearing-aid pricing and fitting practices highlighted a growing problem for the hearing-aid industry. Increasingly, consumers are starting to wonder why a few small digital components that can be purchased individually from wholesalers for tens of dollars each (digital signal processor, microphone, amplifier and software) end up in a set of hearing aids that can cost thousands of dollars. It’s time for more transparent pricing in the hearing-aid industry. Digital technologies are becoming standardized, and the cost of components continues to decline.

And there are good alternatives to the established brands now for cost-conscious, tech-savvy do-it-yourselfers: America Hears, which builds top-quality digital hearing aids and sells them online, programs them to your audiogram at the factory, sends you the software to make your own adjustments, and has licensed audiologists at the end of the phone to give you as much help as you need. All for under $1,000 a hearing aid. But most other comparable top-quality digital hearing aids still cost two to three times that much. Why? The answer is in the cost of the service required to get a custom fit. If you don’t dare do it yourself, a good audiologist truly is worth his or her weight in gold, especially if your hearing profile is complex. Getting a comfortable fit and programming assistance tuned to your audiogram usually requires multiple tries and is seemingly as much art as science. An audiologist who will stick with you through multiple adjustments is worth a significant mark-up. But it’s fair to question the value of the markup above and beyond the wholesale price of the basic hearing instrument components.

The hearing industry for the most part remains stuck in a very old distribution model which has restricted growth and shut off affordable options for a large segment of potential buyers in need of hearing assistance. Today most hearing aids are sold by audiologists who charge a single price for the hearing instrument and the service they provide. They give you a hearing test and fit you with hearing aids that meet your specific needs. Their invoice most often does not include line items for the cost of the hearing test, for the ear molds, for the hearing instrument, or for follow-up service. If it did, you would see there’s a lot of cost built into the time they put into helping you out. If you don’t need much help, they make a lot of money. If you are a difficult case requiring a lot of adjustments, they make less. This model worked well until recently. But now, digital technologies are making many more options available for people with different kinds of hearing loss. Open-fit designs mean many consumers don’t need an earmold fitting, and good digital amplification is making it possible for many people to get the hearing assistance they need from low-cost manufacturers selling direct, over the counter. One manufacturer, Songbird Hearing, is even offering disposable hearing aids that you can buy direct from their web site to address mild hearing loss, without a hearing test if you sign a medical waiver. Read more

More Courts Should Provide ‘CART’ Real-Time Video Transcription Services

I was excused from jury duty today after I told the officer at the reception desk that none of their amplification schemes, even the portable listening devices they provide as an accommodation for people with hearing loss, would work for me. I told him I’d be happy to serve if they could provide CART service–communications access real-time transcription–where they wheel a TV monitor into court and provide real-time video captioning of the proceedings. But they still don’t provide that service in the Massachusetts Superior Court House where I was called to serve.

CART systems have been around for many years and have long been recognized by the federal government as a “reasonable accommodation” under the Americans with Disabilities Act (ADA). So it’s disappointing and a little surprising that CART service isn’t yet a standard accommodation for hard-of-hearing people called to jury duty. Read more

It’s Better Hearing and Speech Month

Better Hearing and Speech Month is a 75-year-old tradition celebrated every May. The American Speach Language Hearing Association website has some nice ideas on how you can promote it, along with materials you can download and/or buy. Enjoy.

Congressman Markey Demands Internet-Video Captions For Hard-Of-Hearing Web Surfers

Democratic US Rep. Ed Markey of Massachusetts is backing a bill that would require major producers of web videos to provide captioning, a piece of legislation that provides many other benefits for people with hearing, vision and other disabilities. Read more

Don’t Blend Your Hearing Aids, Recycle Them Through The Lions Club

A few people were mightily disturbed by the funny video of Blendtec founder Tom Dickson grinding up a bunch of hearing aids in his company’s high-tech blender. But at least one reader went beyond complaining and made the helpful suggestion to donate them to someone who needs them. Read more

Why Don’t Hearing-Aid Companies Caption Their YouTube Videos?

My blogger friend Dr. Tom Goyne has several interesting posts with links to videos that Phonak, Widex, Oticon and other major hearing-aid companies are putting on the web. Great, but….Why aren’t any of the hearing-aid manufacturers’ videos captioned?!??! Read more

Buy Oticon Delta ‘Think Pink’ Hearing Aids And Fight Breast Cancer

Oticon is putting its money where its mouth is with donations to the American Cancer Society tied to purchases of its Delta hearing aids during Breast Cancer Awareness Month in October. Read more

Note To Steve Jobs: Why Isn’t The Apple iPhone Hearing-Aid Compatible?

I can’t believe Apple failed to make its iPhone compatible with either hearing aids or cochlear implants. I’m in the market for a mobile phone again and just discovered the lack of compatibility. Given all the hype surrounding the iPhone launch, I’m surprised there haven’t been more complaints. Read more

Tell Your Congressional Reps To Support Hearing-Aid Tax Credits

It’s time to call your U.S. Senators and Representatives again to tell them to support the Hearing Aid Tax Credit – a $500 tax break for first-time buyers of hearing aids. This is the third year in a row bills have been introduced in both the Senate (S. 1410) and House (H.R. 2329). Read more

Next Page »