Industry
HearUSA Hires NFL Coaching Legend Don Shula To Promote Hearing Aids
HearUSA, the rapidly growing conglomerator of hearing-aid retail stores across the U.S., has hired Don Shula, the legendary former coach of the National Football League’s Miami Dolphins, to promote hearing aids among active Baby Boomers. Read more
Hearing-Aid Reseller Amplifon To Get Long-Overdue Image Makeover
The Deafness and Hearing Aids blog reports that Amplifon, the world’s largest hearing-aid retailer, has hired world-class advertising agency Saatchi & Saatchi for a $14-million image makeover. Read more
‘Boomer Babe’ Says Phonak Audeo Hearing-Aid Ads Are Okay With Her
The Phonak Audeo hearing-aid advertising campaign is the gift that just keeps giving. I ridiculed the campaign when it first broke, but shame on me. Read more
Advanced Bionics Is An Independent Cochlear Implant Maker Again
In 2004, it seemed to be a marriage made in heaven: Boston Scientific, the world’s leading manufacturer of cardiac stents and other implant devices, acquired Advanced Bionics, one of the world’s three cochlear implant manufacturers for $740 million plus additional payments based on future growth. But the marriage quickly soured and after several difficult years dissolved entirely last week. Read more
Sonova Undaunted By Collapse Of GN Resound Hearing-Aid Acquisition
Valentin Chapero is telling Wall Street that Sonova, led by its Phonak brand of hearing aids, will still vie to become the world’s number one hearing-aid company even after the collapse of its bid to acquire GN Resound from GN Store Nord. Read more
Sonic Innovations Sees Healthy Increase In Hearing-Aid Sales
Sonic Innovations, a leading U.S.-based manufacturer, reported a healthy 16.4 percent increase in sales to $30.4 million (US) in its latest fiscal quarter, a growth rate apparently well above the rate at which the global market is growing. Read more
Aug. 8 Is Drop-Dead Date for Phonak GN Resound Acquisition Decision
Valentin Chapero, CEO of Sonova Holding AG, formerly Phonak AG, said this week Sonova may abandon its quest to acquire GN Resound if the German trade office on Aug. 8 confirms its veto of the merger. Read more
New York Times Style Section Puts Hearing Aids Front And Center
When The New York Times devotes nearly the entire front page of its Style section to new hearing-aid designs and baby boomers’ attempts to get over the stigma and start hearing well again by embracing the new technologies, you know the industry has entered a new era. Read more