Phonak PR On Slow-Growth Hearing-Aid Market Misses The Point: It’s Not The Product, It’s The Price!

Phonak has cranked up its PR engine for the launch of the snazzy new Audeo hearing aid family, scoring a beautiful piece in BusinessWeek magazine on the wonders of its expensive new digital hearing aids with their jazzy colors and names. Read more

Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters

There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids, which come in 15 hues ranging from “Crème Brule” (brown) to “Pinot Noir” (crimson) to “Pure Passion” (red) to “Green with Envy” (light green). Read more

CapTel Captioned Telephone Service Finally Gets A Hearing In Massachusetts

Since I last wrote about CapTel captioned telephone service, a dozen additional states have started offering this vital lifeline for hard-of-hearing consumers. To my chagrin, my home state of Massachusetts now is one of only six states in the union that have not approved it. Read more

Sebotek Patent Infringement Suit Challenges Big Hearing Aid Companies

Sebotek’s patent infringement suit against several of the world’s largest hearing-aid manufacturers is a David-and-Goliath challenge to protect its intellectual property. It also throws a big element of uncertainty into a significant and fast-growing segment of the market for open-fit behind-the-ear (BTE) hearing aids. Read more

Hatis Assistive Listening Devices Make Hearing Aids Phone- and iPod-Friendly

To listen to an iPod or communicate successfully on the phone, even on my most powerful amplified phone, I need to hear with both ears. I’ve found the best way to accomplish that trick is with a line of products from Hatis that plug into my iPod and my phones. Read more

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