HearUSA Hires NFL Coaching Legend Don Shula To Promote Hearing Aids
HearUSA, the rapidly growing conglomerator of hearing-aid retail stores across the U.S., has hired Don Shula, the legendary former coach of the National Football League’s Miami Dolphins, to promote hearing aids among active Baby Boomers. Read more
Tell Your Congressional Reps To Support Hearing-Aid Tax Credits
It’s time to call your U.S. Senators and Representatives again to tell them to support the Hearing Aid Tax Credit – a $500 tax break for first-time buyers of hearing aids. This is the third year in a row bills have been introduced in both the Senate (S. 1410) and House (H.R. 2329). Read more
Untreated Hearing Loss Will Take A Huge Bite Out Of Your Income
Yesterday was Labor Day in the U.S., and that got me thinking about just how much harder it is to get through a working day now than before I lost much of my hearing. To quantify the problem, I went back to a study released earlier this year by the Better Hearing Institute, which found that Americans with untreated hearing loss earned less income than people with normal hearing to the tune of $23,000 a year, on average, or over $100 billion a year nationwide. Read more
Siemens Gets Active With New Cielo And Nitro Hearing-Aid Families
Siemens Hearing is the quiet giant in the hearing-aid industry. While Phonak makes noise with its splashy Audeo ads, while Oticon promotes its stylish candy-colored open-fit hearing aids, while Widex keeps itself busy being the “blingi-est” hearing-aid company, and while GN ReSound makes headlines not getting itself acquired, Siemens Hearing just goes about its business developing new products based on cutting-edge technologies. Read more
Hearing-Aid Reseller Amplifon To Get Long-Overdue Image Makeover
The Deafness and Hearing Aids blog reports that Amplifon, the world’s largest hearing-aid retailer, has hired world-class advertising agency Saatchi & Saatchi for a $14-million image makeover. Read more