AdRants: Do Hearing Aids Really Need ‘Dolce and Gabanna Treatment’?

AdRants, a top web site covering the advertising industry, picked up our recent post on how Phonak is using some over-the-top advertising imagery in an attempt to make the new Phonak Audeo hearing aids more cool. The AdRants story is worth reading because it points out that the evolution in perceptions of hearing-impaired people is on the same positive track we’ve seen with other conditions — as when things once labeled “disabilities” are now labeled “challenges.” Read more

Startup Bionica To Market New ‘Personal Communication System’

It’s not every day a new hearing-aid company is launched from the ground up. A group of entrepreneurs in Providence, Rhode Island, yesterday announced they formed Bionica Corp. to develop and market a new “Personal Communication System.” Read more

Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters

There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids, which come in 15 hues ranging from “Crème Brule” (brown) to “Pinot Noir” (crimson) to “Pure Passion” (red) to “Green with Envy” (light green). Read more

Hatis Assistive Listening Devices Make Hearing Aids Phone- and iPod-Friendly

To listen to an iPod or communicate successfully on the phone, even on my most powerful amplified phone, I need to hear with both ears. I’ve found the best way to accomplish that trick is with a line of products from Hatis that plug into my iPod and my phones. Read more

Oticon Integrates Wireless Bluetooth Receiver In New Epoq Hearing Aids

Oticon’s latest new technology is whiz bang, integrating a Bluetooth receiver inside its new Epoq family of hearing aids. Epoq also provides wireless binaural communication between right and left hearing aids to make stereophonic sound more natural. But to me the most exciting innovation is the integrated Bluetooth, which enables mobile phone reception directly by the hearing aids. Read more

Check Out ‘The Mobile Phone Challenge’ At Healthy Hearing

Dr. Paul Dybala, who runs two excellent web sites for hard-of-hearing consumers and hearing health professionals — Healthy Hearing and Audiology Online — asked me to contribute an article to Healthy Hearing on my experiences shopping for mobile phones that would work with my powerful hearing aids. It was a fun exercise and has driven a lot of traffic to Hearing Mojo. It’s entitled ‘The Mobile Phone Challenge.’ Check it out!

Ear Gear Delivers For Cochlear Implants And Mini Open-Fit Hearing Aids

I wrote about Ear Gear hearing aid retention and protection systems a while ago and noted that if I’d been using them when I was cleaning out my gutters last fall I never would have lost my hearing aid. Read more

Varibel Hearing-Aid Glasses Integrate Eight Directional Microphones

Hiding hearing aids in a pair of glasses is an idea almost as old as hearing aids themselves. But Varibel, a Dutch company, has truly put new wine in old bottles by integrating eight sophisticated directional microphones into the frame of new hearing-aid glasses that the company says effectively double the boost in hearing you get from directional microphones in normal hearing aids. Read more

Oticon Introduces Kid-Friendly Amigo FM Assistive Listening Devices

Hearing the teacher’s voice without the stress and strain of speech-reading can mean the difference between long-term success and failure in school, especially for younger children. When hearing-aid manufacturers target school-aged customers, they do well by doing good. Read more

Vortis Cell Phone Antenna Reduces Hearing-Aid Interference

A start-up company based in Glasgow, Scotland, has developed an innovative antenna technology eliminating the electrical interference that can make cell phones impossible to use with hearing aids. Dual-antenna array technology built into the Vortis Technologies Ltd. antenna radiates electrical signals in a figure-eight pattern out and away from the user’s head and hearing aids. Read more

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