Blendtec Shows What You Can Do With Your Unused Hearing Aids

Are you tired of seeing your father’s hearing aids sitting unused in the drawer? Do you want to send him a message he won’t forget? Visit one of the funniest web sites I’ve seen recently. Read more

Yes, You Can Buy Premium-Quality Digital Hearing Aids Over The Internet

I recently got a new pair of hearing aids, and I’m as excited as if I’d just bought a new sports car. One of the reasons I’m so happy is that I was able to take ownership of the process for the first time by getting them from America Hears, Inc., which sells and supports hearing-aid consumers directly over the internet. Read more

Bernafon Brite Hearing Aids Win Prestigious Red-Dot Design Award

Shortly after my 80-year-old mother-in-law got a CIC (completely-in-the-canal) hearing aid, we got a panicked phone call one evening. “I just ate my hearing aid,” she screamed into the phone. Read more

Siemens Gets Active With New Cielo And Nitro Hearing-Aid Families

Siemens Hearing is the quiet giant in the hearing-aid industry. While Phonak makes noise with its splashy Audeo ads, while Oticon promotes its stylish candy-colored open-fit hearing aids, while Widex keeps itself busy being the “blingi-est” hearing-aid company, and while GN ReSound makes headlines not getting itself acquired, Siemens Hearing just goes about its business developing new products based on cutting-edge technologies. Read more

Songbird Hearing Gets Re-Start Financing For Disposable Hearing Aids

Songbird Hearing, the disposable hearing-aid company which mysteriously suspended operations several years ago, has recently received venture capital financing to re-start its operations. NewSpring Capital and The Provco Group of Pennsylvania have put $4 million in new financing into the New Jersey company, according to the VentureWire newsletter. Read more

$50,000 Widex Hearing Aid Is One Of The Nuttiest Promotions I’ve Seen

I stumbled across a news release purporting to be from the Widex people in the U.K. promoting a gold- and diamond-encrusted hearing aid with remote controller priced at 25,000 UK pounds ($50,144 U.S. dollars). Advertising itself as the “blingi-est” hearing aid in the world, it is a version of the new Widex “M” family of hearing aids. Read more

Beltone Touts New Hearing Aid As Smallest And Lightest In Its Class

Beltone has introduced the Beltone Marq, an open-fit receiver-in-the-ear hearing aid that the company describes as the “smallest and lightest hearing instrument of its kind.” Read more

AdRants: Do Hearing Aids Really Need ‘Dolce and Gabanna Treatment’?

AdRants, a top web site covering the advertising industry, picked up our recent post on how Phonak is using some over-the-top advertising imagery in an attempt to make the new Phonak Audeo hearing aids more cool. The AdRants story is worth reading because it points out that the evolution in perceptions of hearing-impaired people is on the same positive track we’ve seen with other conditions — as when things once labeled “disabilities” are now labeled “challenges.” Read more

Phonak Aims Its Colorful New Audeo Hearing Aids At Aging Hipsters

There’s a marketing bug going around the hearing-aid industry. First Oticon caught it with its Delta hearing aids, whose array of pop colors would have made Andy Warhol proud. Now Phonak has caught the bug with its Audeo hearing aids, which come in 15 hues ranging from “Crème Brule” (brown) to “Pinot Noir” (crimson) to “Pure Passion” (red) to “Green with Envy” (light green). Read more

Oticon Integrates Wireless Bluetooth Receiver In New Epoq Hearing Aids

Oticon’s latest new technology is whiz bang, integrating a Bluetooth receiver inside its new Epoq family of hearing aids. Epoq also provides wireless binaural communication between right and left hearing aids to make stereophonic sound more natural. But to me the most exciting innovation is the integrated Bluetooth, which enables mobile phone reception directly by the hearing aids. Read more

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