Siemens Gets Active With New Cielo And Nitro Hearing-Aid Families
Siemens Hearing is the quiet giant in the hearing-aid industry. While Phonak makes noise with its splashy Audeo ads, while Oticon promotes its stylish candy-colored open-fit hearing aids, while Widex keeps itself busy being the “blingi-est” hearing-aid company, and while GN ReSound makes headlines not getting itself acquired, Siemens Hearing just goes about its business developing new products based on cutting-edge technologies. Read more
Hearing-Aid Reseller Amplifon To Get Long-Overdue Image Makeover
The Deafness and Hearing Aids blog reports that Amplifon, the world’s largest hearing-aid retailer, has hired world-class advertising agency Saatchi & Saatchi for a $14-million image makeover. Read more
Songbird Hearing Gets Re-Start Financing For Disposable Hearing Aids
Songbird Hearing, the disposable hearing-aid company which mysteriously suspended operations several years ago, has recently received venture capital financing to re-start its operations. NewSpring Capital and The Provco Group of Pennsylvania have put $4 million in new financing into the New Jersey company, according to the VentureWire newsletter. Read more
Sleeping Through Smoke Detector Alarm Can Get Hard-Of-Hearing Killed
I’m a heavy sleeper. I’ve tried alarm clocks that wake up the neigbors, and I even tried my dad’s portable bed shaker that registers on the Richter scale. But the only way I can wake up to catch my bus in the morning is my mom emptying an ice cube tray on me. Read more
$50,000 Widex Hearing Aid Is One Of The Nuttiest Promotions I’ve Seen
I stumbled across a news release purporting to be from the Widex people in the U.K. promoting a gold- and diamond-encrusted hearing aid with remote controller priced at 25,000 UK pounds ($50,144 U.S. dollars). Advertising itself as the “blingi-est” hearing aid in the world, it is a version of the new Widex “M” family of hearing aids. Read more
NBA Basketball Legend Kevin McHale Supports Cochlear Implants For Kids
Former Boston Celtics great and current Minnesota Timberwolves General Manager Kevin McHale has recently made news for his 5-for-1 NBA mega-trade, but it’s his 4-for-1 deal that’s been turning heads outside the basketball world: four cochlear implants for the cost of one. In partnership with four other board members, McHale has co-founded the Help Me Hear Foundation, an organization dedicated to granting free cochlear implants to impoverished deaf children. Read more
Future Cochlear Implant Patients Might Preserve Some Residual Hearing
Researchers at the University of Michigan have developed a new, less-invasive means of implanting electrodes into the cochlea that may ultimately do less damage to hearing nerves in the cochlea and preserve more residual hearing in the patient. Read more
My Dad’s Hearing Loss Is A Challenge Our Family Confronted Together
“I’m sorry, could you repeat that?” my dad asked for the third time. The line at the bookstore was growing at an alarming pace. Six, seven, eight people were waiting behind us now, more agitated by the minute. Read more
Introducing Jake Copithorne, Our Summer Intern At Hearing Mojo
The more news, information and stories we post on Hearing Mojo, the more interest there is in the site. Traffic has doubled in recent months and a lot of readers have emailed. Keeping a blog fed can take up a lot of time, so I’ve brought in some help this summer. My son Jake is entering his senior year in high school and has been helping me out. Now I’ve asked him to start writing about some of his experiences and also to help research and write news about products and hearing-loss issues. The next post will be his first. Stay tuned!
‘Boomer Babe’ Says Phonak Audeo Hearing-Aid Ads Are Okay With Her
The Phonak Audeo hearing-aid advertising campaign is the gift that just keeps giving. I ridiculed the campaign when it first broke, but shame on me. Read more